The About Us page is a specific web page on your website where people can learn more about who you are and what you do.
It is a page to best connect with your visitors.
On this page, you can tell your company story in details. It’s the perfect page to tell where you started, challenges faced, and show your timelines.
Also, search engines value this page that it will mostly show it among others on search results.
When you search for Oluboba Ayodeji on Google, you will see the About Page next to it to the homepage.
This is the reason the About page is likely the most visited page on your site after the homepage.
Writing this page may seem like hard work if this is your first time. You may struggle with what to include to make this page admirable.
In this guide, you will learn the step-by-step method and tips on how to write the perfect About Us page.
How To Write A Perfect About Us & About Me Page
1. Impress At First Glance
Your headline is the first thing your visitors will notice. It is the quickest way to make them continue reading.
You have less than 7 seconds to do this. Get it wrong and you have lost them.
Give a direct hint on what is ahead. A tip on what to expect.
Also, don’t fall into the temptation of writing your profile for everyone. Define your audience and speak to them.
Let assume your audience is moms who blog. Your personal stories should relate to blogging and managing children.
This could be from the struggles you had in your early days and how you overcame them.
If your site is personal, write in the first person. If it’s corporate, write in third person.
2. Explain What You Do
You should not stop at explaining who you are. Tell them what you do.
The About Us page is a good page to inform your audience of your processes.
About what image to use…
Use something that looks cool based on your audience. Remember, your site is more about your audience.
If you own a lifestyle blog, you can use a picture of you chilling in the park. Are you a fitness blogger? Use a picture of you in the gym.
Do you trade forex, use a picture showing you trading? Your picture should resonate with your message on that page.
Let your picture communicate. Make it clear and without edit.
Also, this is where you should go into details about what they stand to gain. Make sure you explain how you will be of profit to them.
Let them know why you are the best.
Do whatever works best for you. Be vulnerable and open. The truer you are, the more connected your readers are.
Remember, people love people, not companies.
Communicate in ways they feel helped.
3. Show Your Credibility
You know you have made promises. Now is time to prove what you have done before. Show your works here.
People believe more in “He has done it before” than “He can do it”. It is the law of nature for people to like what others like.
How do you feel when you see great stats and testimonials? You immediately project such a person to be an expert.
Numbers don’t lie. Recommendation from top profiles is powerful.
Mention what others have said about you. If you have it, flaunt it is the rule.
Share your achievements, your certifications, and awards. These things help.
The purpose of social proofs is to kill all doubts and build trust in them.
Mention the successes you have had in the time past.
Are you a first-class student? Mention it. Do you study in a prestigious university, mention it.
Talk about your experiences and expertise using completed and current projects.
Throw all your points here as long as it fits into the whole context.
4. Engage Your Visitors
This is the final stage…
The one who has read to this level has found interest in you. So, they want to connect with you.
I encourage you to lead them into whatever action you want them to take.
Call to action is paramount.
Use buttons if you don’t want to use a signup form. But inform them of what to expect if they sign up.
If you don’t have an offer ready, link them to your featured posts.
5 Biggest Mistakes in About Us & About Me Page
1. Being too Professional
There is an exception to this… What works for a corporate site will not be for a personal site.
You should be formal on a business page, but informal on a personal site.
Some use images bought on third party website. Please don’t do this.
This is the worst thing you can do. The page is about you or your company, not Shutterstock’s page.
It pays to use a real image of you or the team even if casual.
2. Not being original
I have seen an About Us page that is a duplicate of another website. Bloggers going to copy someone else profile.
That is the number one offense. The number two is those who make claims they are not on this page.
The highest you can become of someone else is to be the second-best. Don’t lie about what you haven’t done because your audience will know with time.
You have to be original to stand out. Be the real you.
3. Selling on About Us Page
This is painful and not ethical.
Imagine checking the about page of a website and on clicking a link it redirected you to an affiliate program. You won’t like it.
People go to this page to know more about you not to be sold.
Please avoid all temptations to sell on your about page. You have other pages and posts to do your selling.
It is okay to link to your other blogs, social media, and popular blog post as long as you don’t sell with it.
4. No Call To Action
Now that I am done reading about you, what else?
I am confused about what to do. The common thing is to click on your logo to return to your homepage.
Or probably, open a new tab and continue surfing the web.
Direct the movement of your visitor to other pages most important to you.
5. Not Updating
The only constant thing is change. I am sure you are have had some results this year. The About Us page should reflect it.
You started with ecommerce web design. Now, you have included social media marketing. Let it reflect on your page.
As you get better at what you do, don’t forget to update your About Me page.
FAQs on About Us & About Me Page
The About Us page is a specific web page on your website where people can learn more about who you are and what you do.
The About Me Page should not be competing with Wikipedia pages. Keep it short.
About Me: Good for a personal site. If you feel it sound selfish, change it.
About Us: Good for a business site. Same with, “Who We Are”
About: Sounds neutral. Both personal and corporate sites can use it.
Conclusion on About Me & About Us Page
Letting your audience have an insight into your personal life is a great strength. Your audience will trust you for it.
So, it’s easy to build relationships and even turn your visitors to subscribers on the about us page.
Remember not to be too professional. Be vulnerable and open, especially for a personal website.
The About Us or About Me Page should be one of the best pages on your site.